Sustainability Strategy involves integrating sustainability principals and practices through out your organization, allowing these principals to set the course for company growth and business decisions.
Sales and Marketing
Creating new Business Opportunities
The quote above was taken from the Nielson report "The Sustainability Imperative: New Insights on Consumer Expectations". Among other key takeaways the report highlights that 66% of consumers will pay more for sustainable brands, with an even higher 72% of millennials being willing to spend more.
In 2015 stats from the Shelton Group's Eco Pulse study revealed that
69% of Americans say a company's environmental reputation impacts their purchase decisions
33% have purchased or not purchased a product because of the manufacturer's reputation
59% say a company's CSR efforts impact their purchasing decisions
The top two things people think companies should do are eliminate waste and use renewable energy
Companies are effectively doing a disservice by not getting such messages out there. What if your company is "walking" more than it is "talking"?
Joel Makower, Chairman and executive editor of GreenBiz
Communication is key to engagement, with customers, employees and the public. Below are some examples of sustainability communication that are creative, unique, engaging and convey not just information but inspire others to take action.
Heineken used vocal artist Kevin 'Blaxtar' de Randamie to turn their 2015 Sustainability Report into an engaging video highlighting their sustainability accomplishments to date.
Rainforest Alliance produced the video below using humor to get their message across.
Numbers tell a story, and with numbers its clear what is being measured and what the goal is. New Belgium Brewery uses metrics to engage customers in a conversation about their ongoing sustainability efforts.
Facebook uses metrics to compare a Facebook user's annual carbon emissions from using the site to making a medium latte. This helps consumers put impacts in perspective and use impacts that are easy to relate to.
Reaching a large audience requires showing something people want to see. These websites below are great examples of visually engaging sustainability messaging.